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Full screen ahead.

Our largest display yet.

Over 50% more screen area than Series 3.

Heavy on features.
Light on price.

From $279

Which Apple Watch is right for you?

Apple Watch Series 9

45mm or 41mm aluminum or stainless steel case size

45mm or 41mm

Swimproof1
Most crack-resistant front crystal
Certified IP6X dust resistant1

Always-On Retina display Nearly 20% larger than Apple Watch SE
Over 50% larger than Series 3

Blood Oxygen app2

High and low heart rate notifications
Irregular heart rhythm notification4

Emergency SOS5
International emergency calling6
Fall detection

Cellular available7
Family Setup — pair multiple watches with one iPhone8

44mm or 40mm

Swimproof1

Retina display Over 30% larger than Series 3




High and low heart rate notifications
Irregular heart rhythm notification4

Emergency SOS5
International emergency calling6
Fall detection

Cellular available7
Family Setup — pair multiple watches with one iPhone8

Apple Watch Series 3

Swimproof1

Retina display





High and low heart rate notifications
Irregular heart rhythm notification4

Emergency SOS5
International emergency calling6
Fall detection


Let the holidays be filled with great gifts.

Get 3 months free when you
buy an Apple Watch.9

Choose (RED).
Save lives.

Every Apple (PRODUCT)RED purchase
helps fight global health emergencies.

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It's the ultimate device
for a healthy life.

watchOS 8

A look inward. A leap forward.

What makes a Mac a Mac?

Smooth styles
in sharp shades.

Say it in a way
only you can.

Discover new engraving options for
AirPods. Mix emoji, text, and numbers.